Market analysis skills that actually transfer to decisions
Structured programs built around real business scenarios - each one focused on a specific analytical skill you can apply the week you finish.
Available programs
Each program covers a distinct slice of market analysis - pick the one that matches where you are right now.
Market Analysis Fundamentals for Business Decisions
A practical course covering the core methods of market analysis - from reading demand signals to sizing competitive landscapes - built for people who need to make actual business decisions.
Competitive Intelligence: Reading Markets Before Your Rivals Do
An intermediate-level program on gathering, organizing, and interpreting competitive intelligence - for analysts and strategists who want to move beyond basic SWOT tables.
How to Analyze Your Competitors and Identify Their Weaknesses
A structured course on reading the competitive landscape with precision - understanding where rivals fall short and what that means for your positioning.
What the learning structure looks like
Each program follows the same rhythm - short focused sessions, practical assignments on real market data, and a final project you can actually use.
Orientation session
You get the context before the methods. Understanding what question you are trying to answer matters more than knowing which tool to open first.
Analytical modules
Each module tackles one specific technique - competitor mapping, demand sizing, pricing signals. Short enough to finish in a sitting, deep enough to produce usable output.
Applied project
You apply everything to a real market of your choice. The result is a structured analysis document, not a quiz score.
Data-first approach
Sessions are built around publicly available datasets and real company filings - not invented case studies. You learn to work with messy, incomplete information because that is what real analysis involves.
Feedback on your work
Instructors review your project submissions and give written comments. Not automated scoring - a human reading your reasoning and pointing out where it holds and where it does not.
Flexible pacing within a fixed window
Each program has a defined duration. Within that window you decide when to work. The deadline is real - the schedule is yours.
People behind the programs
The instructors at Cibuwai have worked in market research and business strategy before building courses around it. The content reflects that background.
Radosław Kędzierski
Lead instructorSpent eight years doing competitive intelligence for mid-size manufacturers before moving into education. His modules on supply-side analysis are the ones participants consistently reference later.
Weronika Szymańska
Program designerWeronika built the curriculum structure after noticing that most online courses teach tools in isolation. She designed the applied project format so participants finish with something concrete rather than a certificate.
Questions before you decide?
If you are not sure which program fits your situation, reach out directly. A short conversation about where you are and what you need to figure out is faster than reading every page on the site.