People behind the analysis

Analysts, researchers, and strategists working on real market questions
Each specialist brings a distinct lens - data, fieldwork, or sector depth
A team that reads markets, not just reports

The team

Who does the work at Cibuwai

Rafał Ostrowski

Lead Market Analyst

Rafał has spent the better part of a decade mapping competitive landscapes for mid-size businesses entering regional markets. He works with primary data - interviews, field observations, direct competitor audits - rather than relying on aggregated databases alone.

His reports tend to be shorter than clients expect and more useful than they anticipate.

Competitive intel SME markets

Dominika Wierzbicka

Research Strategist

Dominika designs the research architecture - deciding what to measure, how to sample, and which method fits the question. She's equally comfortable running focus groups in Kielce as she is building survey logic for quantitative studies across wider regions.

She's particularly good at catching the assumptions clients didn't know they were making.

Qual research Survey design

Tomasz Kędra

Data Analyst

Tomasz handles the numbers end - cleaning datasets, running segmentation models, and building the visualisations that make findings legible to non-analysts. He keeps a sharp eye on what the data actually supports versus what a client might want it to say.

That distinction matters more than most people realise before they've acted on a bad forecast.

Segmentation Data viz

Marta Sołtysiak

Client Engagement Specialist

Marta sits between the analytical team and the client. She translates dense research outputs into language that decision-makers can act on, and she's the one asking the awkward follow-up questions during briefings that often reshape the entire project scope.

Reporting Client briefs

Bartosz Niemiec

Sector Research Lead

Bartosz focuses on specific industries - manufacturing, retail, and logistics have been his main areas for the past several years. He understands the structural differences between sectors well enough to know when a general market methodology needs adjusting for a specific industry context.

Industry analysis Sector mapping

How the team operates

Structure behind the research

Cibuwai was built around a simple premise: market analysis is only useful if the people doing it understand the context of the business asking the question. That means the team works in close contact with clients from the initial brief through to final delivery - no handoffs to junior staff midway through.

Primary research first

The team defaults to gathering original data before reaching for secondary sources. This takes longer but produces findings specific to the client's actual market, not a generalised industry picture.

Findings reviewed as a group

Every significant conclusion gets challenged internally before it reaches the client. Multiple analysts reviewing the same data catch errors and surface alternative interpretations that a single reviewer would miss.

Regional context is part of the method

Working from Kielce means the team has direct familiarity with Central Poland's business environment. That regional grounding shapes how questions are framed and which data sources are actually reliable.

Cibuwai analysts reviewing market research materials

5 Specialists covering analysis, research design, data, and client engagement

3+ Years of focused work on business market analysis since the project launched

No guaranteed outcomes

Good analysis reduces uncertainty - it doesn't eliminate it. The team is direct about what the data supports and where judgment calls remain. Clients get an honest picture, not a confident-sounding one.